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Trust Flow is a crucial concept in search engine optimization (SEO) and link analysis, developed by Majestic, a prominent SEO tool. It measures the quality and reliability of the inbound links that point to a particular webpage or website. The underlying principle of Trust Flow is that links from trustworthy and authoritative websites carry more weight and value than links from spammy or low-quality sources. As a result, pages with a higher Trust Flow score are considered more trustworthy by search engines, which can positively impact their search engine rankings. The Trust Flow metric is particularly beneficial in addressing one of the limitations of Citation Flow. While Citation Flow assesses the quantity of backlinks, it doesn't differentiate between high-quality and low-quality links. Trust Flow, on the other hand, complements Citation Flow by providing a measure of the credibility and authenticity of those links. By considering the quality of inbound links, Trust Flow offers a more nuanced and accurate evaluation of a webpage's authority and reputation.

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